Immediate provisioning of goods or services, to the satisfaction of the customers requirement, is the foundation of any successful global marketing. When this aim is achieved with the help of the network connectivity offered by digital technology used in the global arena, there is bound to be unconfined limits of both opportunities and success. The success of any On Demand Service is no exception in the field of ever-expanding market. One needs to capture the market with a precise plan for development and marketing that would lay the foundation for an unbreakable bond with the customers. Here we look at some of those market strategies that would help us earn more customers for on demand services .  

1. A need to have a good App: Earlier the On Demand Services were confined to word of mouth or local advertising in newspapers or radio. It was aimed primarily at the localized customers. Now anyone exposed to a smartphone technology would like to book on demand service through a mobile application. Any on demand service provider would first of all have to develop a user-friendly app that would directly link the customer to the provider. The success of Uber, Groffers and the like can be attributed to the popularity of their mobile applications. The main focus here should be to make service more convenient and efficient for the customer.

2. Review the market: For any business to be successful it needs to fulfill the requirement or demand of the market. It’s fundamental requirement that on demand service providers also keep a close survey of the market to study the difficulties faced by the customers, their requirements and the latest developments that may have been introduced in the field. This survey should be able to plan the strategies for improvement or introduction of new products in their supply chain. Unless this continuous path of development is adopted any marketing would lose its customers in the competitive world.

 

3. Bonus Strategies: Customers are always attracted by a luring in strategy of a bonus. Offering a package deal to new customers or a loyalty package to old customers would psychologically attract the customers. Any successful marketing team could provide a mutually beneficial scheme towards this end.
4. Personalized Approach: Even though any on demand service would be targeting a vast market there is nothing more valuable than having a personalized approach when it comes to building loyalty and word of mouth advertising. Having a close look at customer feedback would not only help to plan future course of action but would also give a base for a personalized approach in dealing with the customers’ requirements and meeting them to their satisfaction.
5. Innovation: this is the key to success of any business in a constantly changing and fluid state of market. Right from the building of the app to approach and providing the service, all aspects of the business have to be in constant upward path of incorporating the requirements of innovations and developments being introduced in the field. This can only be achieved by being on constant vigilance and open to all suggestions from within the team and also to the suggestions of the customers

The market for on demand service is constantly on the rise and so is the competition in the field. It has touched all fields of our lives like transport, supplies, health, insurance etc.  To be able to survive in the field one has to have a clear view of ways and strategies to be adopted to attract and retain the customers. There are of course no strict pathways. One needs to be vigilant, innovative and foresighted in every aspect of the business to get the best results. The focus should be on how to decrease the efforts of the customer and increase the satisfaction without compromising