Technology, has never failed to help humans to level up their experience in the digital space. Every day new inventions and discoveries are made to find new ways to exploit maximum opportunities to benefit the mankind.
Augmented Reality one of the new areas of technology enables the user to get an interactive real-world experience. The user here gets an enhancement in his surroundings by the use of artificial intelligence which augments his experience to visualize things. Basically, the components of the virtual world are infused into the real world in such a way that they seem to be existing in one’s surroundings. Thanks to Artificial Intelligence (AI) that the use of augmented reality has been made inordinately prevalent and easier. Every businessman does or will need the use of AI to help his business to eventually grow and prosper. It is believed that AR and AI go together and the use of AI for Augmented Reality only increases the utility offered by the latter.
Artificial Intelligence contributes significantly to various fields in the economy like education, medical facilities, corporate sector, etc. In schools, students have access to better learning interfaces which enable them to see things from a different and extensive perspective. Similarly, in the medical domain, AI helps the researchers to improve learning and training related to intricate subjects. Even in the production field, AI helps workers and trainees to get an insight as to how a specific task has to be done and other factors related to production. As complicated the needs of the customer are, the work of the production department and the workers is multi-layered and involves a series of tasks which have to be performed in order to carry out the production efficiently. Practically, neither the artificial memory nor the skills of the workers can be truly trusted to assign them such complex tasks of production without using AR. These not only help to guide and train the worker towards the best utilization of resources and time but also help him to achieve efficiency and excellence in operations. Modern businesses and organizations are deploying AR to maximize the productivity of their workers and employees as these systems offer speed and accuracy. However, mentioned below are a few of the benefits that Augmented Reality offers to businesses.
- Helps to think multi-dimensionally: The plain advertisements and promotional content which were usually put up online in 2-D formats are now replaced by impressive 3-D ones giving the customer a whole new experience and also grabbing substantial attention from potential buyers and customers.
- Helps Customers make better choices:
The use of AR facilitates the customers buying from an e-commerce website to make their purchases more effective and worthy. With these, an individual can make a better choice regarding the products to be bought by trying them in advance virtually and getting comprehensive information about them. For example, various lens websites offer the customers to try out the variants of the lenses and frames to help them close the deal in their favor.
- Gathers demographic attention: Needless to mention, anything unique and innovative is expected to grab a truckload of attention from the populace and is supposed to bring a lot of profits and goodwill to the brand. Using AR, brands can effectively build their reputation as a creative entity and extract the most benefit out of it.
- Helps to customize content: Undoubtedly, a well-designed personalized content gets more engagement and response in comparison to a traditional and simple one. Companies that use AR can successfully find their merit to personalize content considering the demands of the customer and the latest trends.
- Long-lasting effect:
One of the main advantages of using augmented reality is that the revolutionized experience creates an impression on the mind of the public which is super vital for the brand. Being registered in the minds of the customers is an important aspect of marketing and AR significantly helps you to get that done with ease and efficiency.
- An important marketing tool: Augmented reality proves to be an important tool for marketers around the world as it helps to present the product in a more surreal and unreal way which seems astonishing to the potential customers and helps to make the marketing practices more effective and efficient.
Except for the aforementioned, Augmented Reality offers innumerable benefits in different areas of work. As beneficial as this form of technology is, it cannot fully suffice to the needs of humans for imparting and transferring knowledge and thus, the workers are to be trained and guided along with the support of the AR systems.
Moreover, considering the fact that technology has taken up a remarkable amount of work on its shoulders and leaves only a tad amount of work to humans, the AR particularly has a wide scope in future. The scope of AR is technically seen to be widening up in the coming years as the consumer is becoming more tech-savvy. In almost every area of activity, Augmented Reality can help to escalate the scale and efficiency of operations with utmost comfort. AR does have a significant share in the scenario of digital space in the near future and is likely to expand exponentially forever. If we talk about mobiles, AR can be used to aid navigation, GPS facilities and other activities that can be performed by using this device. Not only this, AR can also be put to use to develop marketing and promotion activities for the entrepreneurs who have to consistently create something innovative and quirky to grab attention and promote their goods and services effectively. AR can significantly help to sky-rocket the Return on Investment for companies by offering interactive and fun interfaces to the customers.
The increased customer’s engagement is also developed by providing value to the customers in services which is essentially the very idea of any enterprise. Even in the education sector, AR can contribute greatly by providing a platform for students to learn things from a whole different perspective and viewpoint. The students can understand better about the scientific concepts which date back to historical times and get a better insight by visually experiencing the whole thing. There may be virtual or interactive mirrors in a retail store helping the customer to fully analyze if the product suits to his requirements or not. To sum it up, Augmented Reality definitely gets a big up now and also in the coming years. Combining AR and AI has proved to be one of the most utilitarian and revolutionary amalgamations in the recent times. Digital Marketing was never the same and it has exponentially developed and transformed into a much profitable tool with the introduction of Augmented Reality.